Privacy and Cookies

Privacy and Cookie Policy

We have updated our Privacy and Cookie Policy as shown below to comply with the General Data Protection Regulation (GDPR), which comes into effect on May 25 2018.​​ Insure My Smartphone helps you review, choose and go on to purchase smartphone and mobile phone insurance cover. Insure My Smartphone is a trading name of Westcountry Brands Ltd. Registered in England: 07959428.

About this Privacy and Cookie Policy

By accessing our website you agree that our Privacy and Cookie Policy will apply whenever you access this website on any device. For privacy related questions please write to our Data Protection Officer at the address below.

Whilst most updates and amendments to this Privacy and Cookie Policy will be minor, Insure My Smartphone may change this policy from time to time, and at Insure My Smartphone’s sole discretion to meet the requirements of our business and in order to comply with changes to the General Data Protection Regulation (GDPR).

Changes will be updated on this website

Access to your information and correction

You have the right to request a copy of the information that we may hold about you. If you would like a copy of some or all of your personal information, please write to our Data Protection Officer at the address below. ​We aim to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

We take the security of your personal data seriously and have adopted a policy of compliance with the data protection laws of the United Kingdom to take reasonable care to prevent any unauthorised access to personal data.


Like other websites we use cookies on

Cookies are small text files stored on your computer by your browser e.g Chrome, Safari, Firefox, Internet Explorer. Cookies contain information about the use of your computer but do not include personal information about you (they do not capture your name, for example).

They are used for many things, such as remembering whether you have visited our site before, so that you remain logged in, or to help us work out how many new website visitors we receive each month. Modern internet browsers accept cookies automatically but you can change the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. The following links explain how you can control cookies in your browser.

Please note that if you turn off cookies in your browser, the changes you make will apply to all websites not just

  • Internet Explorer:…
  • Chrome:…
  • Safari:…
  • Firefox:…

Social Media and Third Party Cookies

Links to social media websites that we use are run by other companies. These companies place cookies on your computer when you use them on our site or if you are already logged in to them. You can find out more about these third party companies Privacy and Cookie Policies here:

  • Facebook (Facebook’s data policy):
  • You Tube (YouTube video player cookie policy):…
  • Twitter (Twitter’s privacy policy):

Google Analytics

We use Google Analytics on our website to help us understand how visitors interact with our website and for aggregating information about the traffic to our site.

We do not enable Data Collection for Advertising Features or Remarketing purposes, nor do we run Google AdSense advertising on our website. We also anonymize your IP address as standard to protect your privacy.

Google’s privacy policy can be found here:

You can also opt out of this if you want with this extension:

External Websites features links to selected insurance companies and third party websites. Our privacy policy only applies to Insure My Smartphone so when you click on an external link to one of these third party websites you should always take the time to read their own, specific privacy policy.

How We Make Money

We earn money when you go on to purchase smartphone or mobile phone insurance cover from one of our insurance partners, having used When you click through to a third party website from one of our links and make a purchase, the third party company pay us a fee, which does not impact on the price you pay!

At no stage in the process do we collect personal data on you or your purchase, this is handled by the third party website you buy from.

We also aim to offer advertisers the opportunity to advertise on in a number of ways. These include: a basic or premium business listing, banner advertising, a featured business listing, a paid blog post, email offer etc.

Paid advertising helps us create the content you enjoy for free. We do not give paid advertisers personal data from Insure My Smartphone. Should you chose to visit their website your contract will be with them. Again, no personal data is taken by Insure My Smartphone.

Adverts and Sponsored Links

We also serve a number of external adverts on our website together with sponsored links. These external links include clickable text, banner and / or image links that will take you to specific third party websites.

These third party websites will typically have detailed privacy policies in place, relating directly to the adverts they serve. We do not gather personal data about the adverts and sponsored links you click on. Any cookie placed on your computer will be done so by the third party website.


If you have questions about this Privacy and Cookie Policy, please write to us c/o: Westcountry Brands Ltd, 22 Wenlock Road, London N1 7GU